• Trolling SEO for fun and profit

    by  • August 29, 2012 • Marketing, Search Engines • 0 Comments

    One of the keys to effective trolling on the internet is to find an emotional hot-button topic and post where there is an engaged audience.  Traditionally this has meant things like posting birth certificate requests on liberal website posts about Obama, or atheist rants on Christian testimonials.  Allow me to suggest a new option, virtually guaranteed to be as effective and rewarding as any of the prior methods.

    It’s time to troll SEO

    There’s no more engaged audience right now, and they’ll even link to articles they don’t agree with just to ridicule them.  With all of the recent algorithm changes,  Links are power on the internet, so if you do this right it can reap rewards.

    Even better, it doesn’t matter if you don’t actually know anything about SEO.  It might even be better as the righteous ones will point out factual errors for you.  If you do actually know SEO, you can always post gossipy items or pick fights with some industry leaders.  It’s a can’t miss opportunity.

    Here’s the step by step plan of action.

    1. Read something topical about SEO.  If  you find it too long, just pick up on a single comment or skim the headline.  It’s not research, you just need to find a few buzzwords and topics that are hot.
    2. Formulate an opinion diametrically opposed to the article  (trolls: that means say the opposite) Controversy wins here.  We’re trying to pick a fight, so use fighting words where ever possible.
    3. Write an inflammatory headline.  SEO is dead is over played, so it needs to go deeper.  Theses guys and girls have been called Snake Oil salesmen so often it doesn’t even hurt anymore.  Google picks up on about 176,000 results for that.  Threaten the very core of what they do.  An excellent example is “Any SEO could harm your site”  I’m going to try “SEO is a virus to Google” next.
    4. Push it out to Twitter and Google+  I said it, Google+.   SEOs actually use that thing in the hope that one day it will influence rankings.  Since apparently no one else is on there it’s a great way to get attention from the group.
    5. Allow Comments This is where the gold is.  SEOs will come running to defend the industry like White Knights to a damsel in distress.  They’ll even promote it to their friends so the posse can come set you straight.  As if you care.
    6. Profit Watch those sweet pageviews and even links just come pouring in.  Who cares if you’ve made an industry publication look like an ill-informed hack.  Some ads have been sold.  Mission freaking accomplished.

    Now go trolls and make it happen.  Adding value to the discourse and trying to make the web a better place isn’t nearly as fun as pissing people off.  Community is overrated.



    Steve Hammer is President and co-founder of RankHammer, a full service search marketing agency. RankHammer provides Search Engine Optimization and Pay Per Click advertising services in some of the most competitive industries. Before founding RankHammer, Steve was Director of Search for ACE Cash Express and General Manager of Stir, a social network for going out. He has experience in industries ranging from online dating to senior care, including newspapers and cooking products. Steve took an unusual path to Internet marketing, with a degree in chemical engineering from Clemson, and an MBA from the prestigious Kellogg School of Management. This combination of analytical background and business acumen has offered RankHammer clients the tools they need to succeed. Steve has been a featured speaker at DFWSEM, Interactive Insights Summit, Financial Bloggers Conference and many others. He currently sits on the board of the DFWSEM as VP of web content, and was a board member of the Kellogg Alumni Association when they won Alumni Club of the year for the first time.

    Leave a Reply

    Your email address will not be published. Required fields are marked *