It just took a few words for me to sound like a corporate drone. As a start-up veteran, It was painful to realize that I uttered the following words: “I’m looking to get a resource to…” My head is saying that I have some money to hire someone, and I’m ambivalent as to how...
Read more →After reading the news that OKcupid was acquired today for $50 million, I couldn’t help but think back to my experience at Downtoearth. I suspect that commentors that have a long memory will remember Match’s experiment there and say that it is evidence that it failed. I’d know better than anyone that it’s far...
Read more →When I look back at my time at Stir, there are quite a few lessons that are worth relating. This post is the first in a series of lessons from a great experience. We had an assumption when we started stir about how we’d make money. Stir was focused on connecting people with places...
Read more →My wife called me out one day on my desire to always be the hero. It’s a very strong word, and it was clear that it was pointed out as a character flaw more than an admirable feature. Rather unsuprisngly, she’s quite right. If a friend has a problem, I’ll do what it takes...
Read more →At current, I have what most people would call an unusual schedule. I leave my office around 2 every Monday and Wednesday to pick up my daughter. From there she spends some time at home while I work. It has to be one of the best parts about search engine marketing for work-life balance;...
Read more →A bit ago I became aware of project honey pot, a clever way to dangle traps for malicious spammers. These traps allow them to gather data on some of the worst violators of email address harvesting and other nasty techniques. Personally I think these guys are doing a great thing to reduce the clutter...
Read more →There’s a considerable amount of time that’s spent for most search engine marketers in managing bids. As a result there are some fantastic tools out there automate and assist with the process. They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons...
Read more →The single most powerful feature of google analytics can be the advanced segments. This fantastic feature can allow you to easily trend out traffic differences and behavior depending on any factors you can dream up. Traditionally analysis is done by a cross-tab or pivot table system. It’s a very effective but challenging way to...
Read more →Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat. Tactics which people view as unethical and against search engine ideals are tagged as “black hat” while those that are above board are called “white hat.” Black hat SEO is viewed with a combination...
Read more →There are a few tools that I can’t imagine doing search marketing with out having in my tool belt. A few are functional as free, but get a lot more powerful with the paid services. The last one is paid only, but well worth it for a program of any size. One of my...
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