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	<title>StevenHammer.com</title>
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	<link>http://stevenhammer.com</link>
	<description>Social Media Skeptic</description>
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		<title>DFWSEM presentation</title>
		<link>http://stevenhammer.com/dfwsem-presentation/</link>
		<comments>http://stevenhammer.com/dfwsem-presentation/#comments</comments>
		<pubDate>Wed, 16 May 2012 23:57:18 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=423</guid>
		<description><![CDATA[Ppc is for everyone View more presentations from armondhammer. Presentation pp View more presentations from armondhammer.]]></description>
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		<title>Cloaked hacking unearthed by penguin</title>
		<link>http://stevenhammer.com/cloaked-hacking-unearthed-by-penguin/</link>
		<comments>http://stevenhammer.com/cloaked-hacking-unearthed-by-penguin/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:43:21 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=415</guid>
		<description><![CDATA[&#160; Leave it to black hats to raise some pretty awful techniques to the next level.  Everyone knows that hacking a site is a blatantly illegal act, but one that still occurs.  Most SEOs know that using cloaking techniques is a violation of webmaster guidelines.  Cloaking, of course, utilizes user agent detection to show one [...]]]></description>
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		<title>The Phour Horsemen of Spam and Penguin</title>
		<link>http://stevenhammer.com/the-phour-horsemen-of-spam-and-penguin/</link>
		<comments>http://stevenhammer.com/the-phour-horsemen-of-spam-and-penguin/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 20:27:31 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=409</guid>
		<description><![CDATA[When people describe some of the characteristic sites in a bad neighborhood, there are four that routinely get mentioned.  All start with a P. Poker, Pills, Payday Loans and Porn These Phour Horsemen of Spam ride some of the nastiest tactics on the Internet to rank for these coveted terms.  I&#8217;ve seen a hacked, but [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Negative SEO and website human shields from Penguin</title>
		<link>http://stevenhammer.com/negative-seo-and-website-human-shields-from-penguin/</link>
		<comments>http://stevenhammer.com/negative-seo-and-website-human-shields-from-penguin/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 16:46:20 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Panda]]></category>
		<category><![CDATA[Penguin]]></category>
		<category><![CDATA[Rand Fishkin]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO Book]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=386</guid>
		<description><![CDATA[The greatest trick the devil ever pulled was convincing the world he didn&#8217;t exist &#8211; Keyser Soze in the Usual Suspects Three very significant ranking updates have been put in place over at Google in recent weeks.  First a systematic targeting of  Private Blog Networks, then an update of Panda, and finally a new algorithm [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Latest Google Update should be dubbed OOPS</title>
		<link>http://stevenhammer.com/latest-google-update-should-be-dubbed-oops/</link>
		<comments>http://stevenhammer.com/latest-google-update-should-be-dubbed-oops/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 21:39:54 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=363</guid>
		<description><![CDATA[I don&#8217;t envy Matt Cutts.   Search is a zero sum game.  For every loser there is a winner.  Thus, every time a Google update is pushed a host of angry webmasters curse Matt Cutts name while the winners quietly count their earnings.   It&#8217;s a thankless job and I have no doubt his heart is in [...]]]></description>
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		<title>Google plus, worse than an F minus</title>
		<link>http://stevenhammer.com/google-plus-f-minus/</link>
		<comments>http://stevenhammer.com/google-plus-f-minus/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 22:11:42 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=322</guid>
		<description><![CDATA[Before &#8220;epic fail&#8221; entered our vocabulary, I would describe a hopeless failure as getting a grade of F-.  It was one step lower than just a straight up &#8220;F&#8221;.  If we carry that logic even further, a &#8220;G+&#8221; is worse than an F-. Google has been very vocal about how they consider Google+ to be [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Location Insertion in Adwords a huge benefit to chains</title>
		<link>http://stevenhammer.com/location-insertion-in-adwords-a-huge-benefit-to-chains/</link>
		<comments>http://stevenhammer.com/location-insertion-in-adwords-a-huge-benefit-to-chains/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 01:36:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Places]]></category>
		<category><![CDATA[ZIP code]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=339</guid>
		<description><![CDATA[Expect that next time you search for pizza that you&#8217;ll see ad copy that contains the phone number of the actual store that you should call.  This level of personalized ad copy can happen for companies with any number of locations. This is because, recently Google announced a very powerful feature for advertisers with many [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The hidden cost of incremental visits from SEO and AdWords</title>
		<link>http://stevenhammer.com/the-hidden-cost-of-incremental-visits-from-seo-and-adwords/</link>
		<comments>http://stevenhammer.com/the-hidden-cost-of-incremental-visits-from-seo-and-adwords/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 20:50:02 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Contextual advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Organic search]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=332</guid>
		<description><![CDATA[Google recently released a study which indicated that there was a significant lift in click volume for advertisers, even when they hold the top organic search result.  While it would be easy to criticize the study for it&#8217;s self-serving nature, let&#8217;s assume the data is 100% factual and applicable to your business.  Site owners should [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Adwords habits for effective PPC</title>
		<link>http://stevenhammer.com/five-adwords-habits-for-effective-ppc/</link>
		<comments>http://stevenhammer.com/five-adwords-habits-for-effective-ppc/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:11:57 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Pay per click]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=326</guid>
		<description><![CDATA[Last night I presented to the Dallas SEO and Internet Marketing Meetup group.  The subject of my presentation was five habits to have effective PPC.  The adwords presentation is below.  Five adwords habits View more PowerPoint from armondhammer Oddly, I rarely talk or blog about PPC despite years of experience, millions spent and Google Certification.  After Stir shut [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social media for Antisocial products</title>
		<link>http://stevenhammer.com/social-media-for-antisocial-products/</link>
		<comments>http://stevenhammer.com/social-media-for-antisocial-products/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:40:13 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Skeptic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://stevenhammer.com/?p=318</guid>
		<description><![CDATA[&#160; Social media is changing the world.  If you aren&#8217;t on the bus, you&#8217;ll be run over by it.  But does this apply if you are selling grout?  How can brands without aspirational appeal take advantage of the social media wave? &#160; There&#8217;s a quick dose of reality to consider.  If people aren&#8217;t talking about [...]]]></description>
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