• Marketing

    Customer Lifetime Value to manage bids

    by  • November 24, 2010 • Business, Marketing • 0 Comments

    There’s a considerable amount of time that’s spent for most search engine marketers in managing bids.  As a result there are some fantastic tools out there automate and assist with the process.  They can use very sophisticated algorithms to determine an optimum bid and take in to account time of day, location and tons...

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    Superpower Google Analytics with Advanced Segments

    by  • November 22, 2010 • Marketing • 0 Comments

    The single most powerful feature of google analytics can be the advanced segments.   This fantastic feature can allow you to easily trend out traffic differences and behavior depending on any factors you can dream up. Traditionally analysis is done by a cross-tab or pivot table system.  It’s a very effective but challenging  way to...

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    The ethics of black hat SEO

    by  • October 27, 2010 • Business, Marketing • 0 Comments

    Many people evaluate the validity and ethics of tactics in search engine optimization according to the color of your hat.  Tactics which people view as unethical and against search engine ideals are tagged as “black hat” while those that are above board are called “white hat.”  Black hat SEO is viewed with a combination...

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    Valentine’s Day and Dating Sites

    by  • February 20, 2009 • Marketing, Startup • 1 Comment

    It probably goes without saying that Valentine’s makes for a busy time at a dating site.  It’s just sort of amazing to me that it is.  It’s the middle of winter, everyone’s just gotten over the Christmas season, and yet we find time to dedicate a holiday to love.  Isn’t love sort of a...

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    Not exactly the happy hour

    by  • October 16, 2008 • Marketing • 0 Comments

    Everyone knows about happy hour, that time just after work when you can unwind with a beer and your friends.  In my household, we have just the opposite, the unhappy hour.  Unfortunately this usually happens right around the time I get home from working on www.free-singles.com.  I’m tired, and it couldn’t happen at a...

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    Some fun this weekend

    by  • October 13, 2008 • Business, Family, Marketing • 0 Comments

    In my typical crazy mode, I managed to have some fun this weekend.  Audi was kind enough to send me an invitation to test out their new car as part of the audi driving experience on Texas Motor Speedway, and I was happy to oblige.  My time was for 3pm on Sunday, and I...

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    Ill in a small office

    by  • September 16, 2008 • Marketing • 0 Comments

    Today I had lunch in a restaurant that shall remain nameless, to protect the potentially innocent.  At the time, a shrimp quesadilla seemed like a good idea.  However, it really didn’t seem all that clever a few hours later when my stomach began churning.  It started off innocently enough, but grew to a loud...

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