Today the password came off of our dating site (www.free-singles.com), allowing me to start test marketing the site. The url isn’t what we hope to be on long term, so we’re keeping our spend very low for right now. It’s still a chance to test out what works for our site.
Let me start by telling you what our brand is intended to be about. We’re shooting to have a dating site that is pure, honest, respectful. We have this rating system called realratings to allow people to verify the authenticity of the profiles on the site. We want our site to be an oasis for honest people to meet online. We’ve tried to put out the message that we don’t want people online that are just looking to “hook up” or for one night stands.
So you might understand why I’m a bit upset that my first conversion was someone looking for “erotic fun” Certainly there are a great number of people online that seek no strings attached relationships, but I wanted my site to be free of them.
Even worse, my wife was sitting right next to me as I had this “proud” achievement. Awkward… My wife is a very moral individual and this is the furthest thing from her world view.
I’m viewing this as a challenge. We tried putting the line “If you are looking for a one night stand, this site isn’t for you” Maybe that isn’t strong enough. Maybe our splash page is too urban. Who knows right now. But what ever the issue is someone we didn’t think would find our site appealing, did.
PS – No personal disrespect to the erotic fun seeker, if that’s what you are into fine. I just was hoping you’d go to a site that’s a bit more your speed.
