Even something as simple as basic business card drawing can deliver social media and SEO results, if it’s done right. It’s as simple as beating expectations. We’ve all seen the fishbowl at the checkout of countless restaurants. My assumption is they are using it to build an email list, so I’m usually hesitant...
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Today Google announced at Pubcon a disavow tool was launching. The tool is intended to give webmasters a way where they can manually discount links of poor quality pointed at their site. It’s the type of tool that makes perfect sense after the recent changes in link scoring. Since bad links can now hurt...
Read more →One of the keys to effective trolling on the internet is to find an emotional hot-button topic and post where there is an engaged audience. Traditionally this has meant things like posting birth certificate requests on liberal website posts about Obama, or atheist rants on Christian testimonials. Allow me to suggest a new option,...
Read more →The recent Penguin update has sent ripples through the SEO community. In a poll by search engine roundtable, 65% of SEOs claimed they were hurt by Penguin, considerably more than the otherwise epic Panda update. Yet, in the original announcement of Penguin, the update was only going to affect around 3% of queries. This...
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Read more →Leave it to black hats to raise some pretty awful techniques to the next level. Everyone knows that hacking a site is a blatantly illegal act, but one that still occurs. Most SEOs know that using cloaking techniques is a violation of webmaster guidelines. Cloaking, of course, utilizes user agent detection to show...
Read more →When people describe some of the characteristic sites in a bad neighborhood, there are four that routinely get mentioned. All start with a P. Poker, Pills, Payday Loans and Porn These Phour Horsemen of Spam ride some of the nastiest tactics on the Internet to rank for these coveted terms. I’ve seen a hacked,...
Read more →The greatest trick the devil ever pulled was convincing the world he didn’t exist – Keyser Soze in the Usual Suspects Three very significant ranking updates have been put in place over at Google in recent weeks. First a systematic targeting of Private Blog Networks, then an update of Panda, and finally a new...
Read more →I don’t envy Matt Cutts. Search is a zero sum game. For every loser there is a winner. Thus, every time a Google update is pushed a host of angry webmasters curse Matt Cutts name while the winners quietly count their earnings. It’s a thankless job and I have no doubt his heart is...
Read more →Before “epic fail” entered our vocabulary, I would describe a hopeless failure as getting a grade of F-. It was one step lower than just a straight up “F”. If we carry that logic even further, a “G+” is worse than an F-. Google has been very vocal about how they consider Google+ to...
Read more →Expect that next time you search for pizza that you’ll see ad copy that contains the phone number of the actual store that you should call. This level of personalized ad copy can happen for companies with any number of locations. This is because, recently Google announced a very powerful feature for advertisers with...
Read more →Google recently released a study which indicated that there was a significant lift in click volume for advertisers, even when they hold the top organic search result. While it would be easy to criticize the study for it’s self-serving nature, let’s assume the data is 100% factual and applicable to your business. Site owners...
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