• Train Wreck

    In Praise of Amys Baking Company

    by  • May 21, 2013 • 6 Comments

    Social Media Pop Quiz. You’ve just appeared on “reality” television and came out looking quite a bit foolish.  As a second act, you launched into one of the most epic facebook meltdowns in the history of social media.  Before reopening, you claimed the account had been hacked, an and hired a PR firm for...

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    my happy kid eats his smashburger

    Smashing Expectations at Smashburger

    by  • January 11, 2013 • 0 Comments

    Even something as simple as basic business card drawing can deliver social media and SEO results, if it’s done right.   It’s as simple as beating expectations. We’ve all seen the fishbowl at the checkout of countless restaurants.  My assumption is they are using it to build an email list, so I’m usually hesitant...

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    Google Disavow Tool – SEO savior or snitch source?

    by  • October 16, 2012 • 0 Comments


    Today Google announced at Pubcon a disavow tool was launching.  The tool is intended to give webmasters a way where they can manually discount links of poor quality pointed at their site.  It’s the type of tool that makes perfect sense after the recent changes in link scoring.  Since bad links can now hurt...

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    Trolling SEO for fun and profit

    by  • August 29, 2012 • 0 Comments

    One of the keys to effective trolling on the internet is to find an emotional hot-button topic and post where there is an engaged audience.  Traditionally this has meant things like posting birth certificate requests on liberal website posts about Obama, or atheist rants on Christian testimonials.  Allow me to suggest a new option,...

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    Why Penguin recovery advice sounds familiar

    by  • May 29, 2012 • 0 Comments

    The recent Penguin update has sent ripples through the SEO community.  In a poll by search engine roundtable, 65% of SEOs claimed they were hurt by Penguin, considerably more than the otherwise epic Panda update.   Yet, in the original announcement of Penguin, the update was only going to affect around 3% of queries.  This...

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    Cloaked hacking unearthed by penguin

    by  • May 15, 2012 • 0 Comments

    Leave it to black hats to raise some pretty awful techniques to the next level.  Everyone knows that hacking a site is a blatantly illegal act, but one that still occurs.  Most SEOs know that using cloaking techniques is a violation of webmaster guidelines.  Cloaking, of course, utilizes user agent detection to show...

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    The Phour Horsemen of Spam and Penguin

    by  • April 30, 2012 • 0 Comments

    When people describe some of the characteristic sites in a bad neighborhood, there are four that routinely get mentioned.  All start with a P. Poker, Pills, Payday Loans and Porn These Phour Horsemen of Spam ride some of the nastiest tactics on the Internet to rank for these coveted terms.  I’ve seen a hacked,...

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    Negative SEO and website human shields from Penguin

    by  • April 27, 2012 • 2 Comments

    The greatest trick the devil ever pulled was convincing the world he didn’t exist – Keyser Soze in the Usual Suspects Three very significant ranking updates have been put in place over at Google in recent weeks.  First a systematic targeting of  Private Blog Networks, then an update of Panda, and finally a new...

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    Latest Google Update should be dubbed OOPS

    by  • April 25, 2012 • 1 Comment

    I don’t envy Matt Cutts.   Search is a zero sum game.  For every loser there is a winner.  Thus, every time a Google update is pushed a host of angry webmasters curse Matt Cutts name while the winners quietly count their earnings.   It’s a thankless job and I have no doubt his heart is...

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    Google plus, worse than an F minus

    by  • April 16, 2012 • 1 Comment

    Before “epic fail” entered our vocabulary, I would describe a hopeless failure as getting a grade of F-.  It was one step lower than just a straight up “F”.  If we carry that logic even further, a “G+” is worse than an F-. Google has been very vocal about how they consider Google+ to...

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    Location Insertion in Adwords a huge benefit to chains

    by  • April 11, 2012 • 0 Comments

    Expect that next time you search for pizza that you’ll see ad copy that contains the phone number of the actual store that you should call.  This level of personalized ad copy can happen for companies with any number of locations. This is because, recently Google announced a very powerful feature for advertisers with...

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